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Marketing and media services prepare a finished project for sale or lease and present it to the market. For builders and developers, this group is part of the disposition plan: home staging companies furnish and style vacant new construction and flips so buyers can read scale and layout; real estate photographers produce the listing photography, video, drone imagery, and increasingly 3D tours and floor plans that carry an online listing; and property marketing agencies handle naming, branding, renderings, websites, signage, and campaign management for larger projects such as multi-family lease-ups or multi-home communities. Timing runs backward from the listing date. Photography requires a finished, cleaned, staged property, so the sequence is typically post-construction cleaning, then staging installation, then the shoot, with each vendor booked one to several weeks ahead. Developers of larger projects engage marketing agencies much earlier, often during construction, because pre-leasing campaigns, renderings, and project websites need to be live before the building is. For spec builders, staging is usually a monthly rental with an initial term, so the carrying cost of an unsold home includes the staging contract; comparing initial terms, renewal rates, and de-staging fees matters as much as the design itself. When comparing photographers, look at portfolios shot in a similar product tier and light, delivery turnaround, and licensing terms for the images, since usage rights for a builder's own portfolio and future advertising are not always included in a listing package. Costs vary by scope, driven by property size, furniture count, shoot length, and deliverables. Staging, photography, and marketing are unlicensed service trades in most cases, so verification centers on contracts and references rather than a license lookup. The notable exception is drone imagery, which the FAA treats as commercial drone operation requiring a certificated remote pilot. We still recommend confirming that staging crews carry insurance for work performed inside a finished home, where wall and floor damage during furniture moves is the main practical risk.
Post-construction cleaning comes first, then staging installation, then photography, with the listing going live once images are delivered. Working backward from the target list date and booking each vendor one to a few weeks ahead keeps a finished home from sitting unlisted.
Staging is usually an initial term plus monthly renewals, priced by the number of rooms furnished, furniture tier, and logistics. Costs vary by scope, so compare the initial term length, renewal rate, and de-staging fees, since a slow sale extends the contract and the carrying cost.
The photographer typically retains copyright, and a standard listing package licenses the images only for marketing the sale of that specific property, so photos an agent paid for generally cannot be handed to the builder or reused in the builder's portfolio and advertising without a separate license from the photographer. Builders who want portfolio rights should negotiate broader usage terms in writing before the shoot, and also compare delivery turnaround, reshoot policy, and whether drone, twilight, video, and floor plans are included or add-ons.
Single spec homes are usually covered by the listing agent's photography and MLS exposure. Multi-family lease-ups, multi-home communities, and projects that need pre-sales or pre-leasing before completion typically justify an agency, engaged during construction so branding, renderings, and a project website are live before the building is.
These are generally unlicensed service trades, with one exception: anyone flying a drone for listing or marketing imagery is operating commercially under FAA rules and needs a remote pilot certificate, which is worth confirming before booking aerial work. Otherwise verification centers on portfolios, references from builders with similar product, and contract terms, and we recommend confirming that staging crews carry insurance for work inside a finished home, since moving furniture across new floors and finishes is the main damage risk.
